About the founder

Gina Balic

Founder & Wedding Marketing Strategist

Not an agency founder who learned about weddings. A wedding vendor who built an agency.

Experience & expertise

10+ years in the wedding industry. Hundreds of weddings. One mission.

Gina runs a photo booth business in Australia. She has worked hundreds of weddings alongside the same photographers, florists, venues, DJs, celebrants, and planners that she now builds marketing systems for.

She built the systems that filled her own calendar first — SEO that put her at the top of Google, a website that converted visitors into inquiries, automations that followed up with every lead, and ad campaigns that kept her booked through off-season. Then vendors started asking how she did it.

Chili Digital is the answer. It is a marketing agency built exclusively for wedding vendors, by someone who understands seasonality, the pace of inquiry cycles, the Saturday-night reality of this industry, and the specific challenges that come with marketing creative services to couples planning the biggest day of their lives.

Gina combines hands-on wedding industry experience with deep expertise in SEO, Google Ads, Meta advertising, CRM systems, AI-powered lead response, and marketing automation. Every strategy she recommends has been tested on her own business first.

Active wedding vendor
10+ years industry experience
Hundreds of weddings worked
SEO & Google Ads certified
CRM & automation specialist
AI marketing pioneer

Ready to work with someone who gets it?

Free 30-minute strategy call. No pitch, no pressure — just a clear plan for your wedding business.